Social Media and Canadian Politics - Election Day Update
Who’s Winning the Social Media Battleground?
By Yaw Obiri-Yeboah, Online Community Manager
Today is D-Day for Canadian politicians. Millions across Canada will head to the polls and have their say as to who will be leading Canada. Yaron Bazaz in his prior blog piece examined the use of social media amongst the political parties and how it has become a new political battleground. With the convergence of technology permeating into our everyday existence, battlegrounds are being waged everywhere. With the emergence of social media, politicians in Canada are going to have to become more adaptable to new platforms that emerge. With today’s election let’s see where things currently stand in the social media battleground amongst the parties competing for power in Canada.
Current Social Media Numbers for Canadian Parties for Election 2011:
Facebook:
Conservative Party: 17,922 likes
Liberal Party: 17,292 likes
NDP: 1,278 likes (the NDP doesn’t have an official Facebook page)
Bloc Quebecois: 373 likes (the party doesn’t have an official Facebook page)
Green Party of Canada: 11,906 likes
Twitter:
Conservative Party: No official Twitter page for the party
Liberal Party: 11,232 followers (No official Twitter page)
NDP: No official Twitter page
Bloc Quebecois: 2,895 followers
Green Party: 9,923 followers
The next set of numbers will look at the party leaders specifically and what their current numbers are on both Facebook and Twitter:
Facebook:
Stephen Harper: 54,444 likes
Jack Layton: 65,648 likes
Michael Ignatieff: 70,198 likes
Elizabeth May: 10,927 likes
Gilles Duceppe: 8,457 likes
Twitter:
Stephen Harper: 133,662 followers
Michael Ignatieff: 97,631 followers
Jack Layton: 94,376 followers
Gilles Duceppe: 57,365 followers
Elizabeth May: 23,634 followers
Judging from the numbers seen on the respective Facebook and Twitter pages, Canadian political parties have barely scratched the surface using social media to further their public policy. Just as a quick comparison, take a look at the social media numbers from political parties in the United States:
United States Political Parties:
Facebook:
Democrats: 227,127 likes
Republicans: 208,415 likes
Democrats: 36,602 followers
Republicans: No official Twitter page
Barack Obama on Social Media feeds:
Facebook: 19,775,285 likes
Twitter: 7,713,441 followers
Looking at the United States as an example, it is clear that Canadian political parties and politicians have a long way to go towards integrating social media into their political policies. Although the United States has a larger population than Canada, Canadians use the internet more than any nation in the world. What that states is that political parties in Canada are not doing enough to appeal to the internet generation existing in Canada. This election is the first big step for political parties to really integrate social media into their public policy; the next step to further this growth is having a leader that really appeals to the Canadian populace. Barack Obama has successfully used social media to further his public policy and it has resulted in a huge number of followers on both Facebook and Twitter. Just taking his Twitter feed as an example, Barack Obama has more Twitter followers than all of the social media feed numbers of Canadian politicians and parties combined (7,713,441 followers on twitter versus 689,163 followers on all Canadian political party and politician social media feeds).
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